Our Heritage & Values

By Ons is luxury beauty brand rooted in emotion, memory, and the quiet power of joy.

Founded by world-renowned athlete and philanthropist Ons Jabeur—known as the “Minister of Happiness”—the brand is a personal expression of her journey, her heritage, and her belief that happiness is a strength.

“I want to show girls from my region that they can do anything—that nothing is impossible.” This conviction drives every creation at by Ons. Each fragrance is more than a scent. It is an experience—designed to evoke feeling, awaken memory, and create moments that nourish the soul.  Inspired by memory, self-love and the intimacy of self-expression, every creation transforms the everyday into something meaningful—something felt.

We believe that beauty begins within, and that happiness is a force—one that empowers, uplifts, and allows you to step fully into yourself. Through fragrance, that feeling becomes tangible. A quiet source of confidence, and a reminder of your own strength.

Happiness is Power. Beauty is You.

Two expressions. One presence.​

Discover our exclusive collection of luxury fragrances that embody sophistication and style, crafted for those who appreciate the finer things in life.
DISCOVER THE COLLECTION
Heart of Victory
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Heart of Victory

د.إ550.00

Bold. Resilient. Victorious.

A rich, empowering fragrance that celebrates strength, self-belief and the power of happiness.

Heart of Victory blends vibrant red fruits and blackcurrant with blooming rose and jasmine, wrapped in a warm, addictive base of vanilla, tonka, and patchouli. Bold yet elegant -it’s the scent of showing up for yourself, again and again.

Heart of Victory is a tribute to the strength within – the kind that deepens with every step forward, where happiness becomes your power.

The fragrance opens with a sumptuous blend of red fruits and blackcurrant, enriched by a touch of bergamot that glows like the last rays of sun. There is a richness here—ripe, textured, and quietly radiant – like golden hour suspended in time.

At its heart, rose and jasmine unfold in full expression. These are not delicate florals, but confident ones – velvety, deep, and luminous from within. They bloom with presence, wrapping the skin in a softness that feels both powerful and assured.

As it settles, the scent reveals its true signature: a warm, enveloping base of vanilla bourbon, tonka bean, and patchouli. Smooth, subtly sweet, and deeply grounding, it lingers like a quiet reminder of resilience and self-worth.

Heart of Victory is more than a fragrance – it is the feeling that remains after the moment has passed. The confidence, the self-belief, the glow that cannot be taken away. It is here that happiness reveals its true power.

Why you’ll love it:

  • Bold and radiant, with a sensual floral intensity
  • Warm, sweet base with a smooth, addictive finish
  • Designed to embody strength, confidence, and quiet victory
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