Our Heritage & Values

By Ons is luxury beauty brand rooted in emotion, memory, and the quiet power of joy.

Founded by world-renowned athlete and philanthropist Ons Jabeur—known as the “Minister of Happiness”—the brand is a personal expression of her journey, her heritage, and her belief that happiness is a strength.

“I want to show girls from my region that they can do anything—that nothing is impossible.” This conviction drives every creation at by Ons. Each fragrance is more than a scent. It is an experience—designed to evoke feeling, awaken memory, and create moments that nourish the soul.  Inspired by memory, self-love and the intimacy of self-expression, every creation transforms the everyday into something meaningful—something felt.

We believe that beauty begins within, and that happiness is a force—one that empowers, uplifts, and allows you to step fully into yourself. Through fragrance, that feeling becomes tangible. A quiet source of confidence, and a reminder of your own strength.

Happiness is Power. Beauty is You.

Two expressions. One presence.​

Discover our exclusive collection of luxury fragrances that embody sophistication and style, crafted for those who appreciate the finer things in life.

Privacy Policy

By Ons Collection Privacy Policy

This Privacy Policy describes how By Ons Collection collects, uses, and protects your personal information. By using our website, you consent to the practices described in this policy.

1. Information We Collect

We may collect information such as your name, email address, shipping address, payment information, and browsing history. This information is collected when you create an account, place an order, or interact with our website.

2. Use of Information

We use your information to process your orders, provide customer service, personalize your experience, and send you important communications, such as order updates and promotional emails. We may also use your information to improve our website and services.

3. Security

We employ industry-standard security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure.

4. Sharing of Information

We do not sell or share your personal information with third parties for their marketing purposes without your explicit consent. We may share your information with trusted third-party service providers who assist us in operating our business, such as payment processors and shipping companies.

5. Your Choices

You have the right to access, correct, or delete your personal information. You can also opt-out of receiving promotional emails. Please contact us at [Your Email Address] to exercise these rights.

6. Children’s Privacy

Our website is not intended for children under the age of 18. We do not knowingly collect personal information from children.

7. Changes to this Policy

We may update this Privacy Policy from time to time. We will post any changes on this page and notify you of material changes.

Last Updated: [Date]