Our Heritage & Values

By Ons is luxury beauty brand rooted in emotion, memory, and the quiet power of joy.

Founded by world-renowned athlete and philanthropist Ons Jabeur—known as the “Minister of Happiness”—the brand is a personal expression of her journey, her heritage, and her belief that happiness is a strength.

“I want to show girls from my region that they can do anything—that nothing is impossible.” This conviction drives every creation at by Ons. Each fragrance is more than a scent. It is an experience—designed to evoke feeling, awaken memory, and create moments that nourish the soul.  Inspired by memory, self-love and the intimacy of self-expression, every creation transforms the everyday into something meaningful—something felt.

We believe that beauty begins within, and that happiness is a force—one that empowers, uplifts, and allows you to step fully into yourself. Through fragrance, that feeling becomes tangible. A quiet source of confidence, and a reminder of your own strength.

Happiness is Power. Beauty is You.

Two expressions. One presence.​

Discover our exclusive collection of luxury fragrances that embody sophistication and style, crafted for those who appreciate the finer things in life.
DISCOVER THE COLLECTION
Inspiring Spirit
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Inspiring Spirit

د.إ550.00

Luminous. Fresh. Uplifting.

A luminous, uplifting fragrance that captures the energy of inner joy.

Inspiring Spirit opens with a burst of juicy peach, vibrant bergamot, and a spark of ginger, blooms into radiant orange blossom and neroli, and settles into a soft, addictive blend of vanilla, musk, and vetiver. Bright, soft, and empowering – designed to capture the light you carry within.

Inspiring Spirit is the embodiment of luminous energy – the quiet force of presence, where happiness becomes power.

The fragrance opens with a radiant burst of peach and bergamot, lifted by the gentle heat of ginger. Bright and effortless, it feels like sunlight touching the skin – clear, alive, and full of possibility. At its heart, orange blossom and neroli unfold in full bloom. Golden and airy, they create a soft radiance that feels elegant, like light instinctively in motion, never still, always becoming.

As it settles, creamy vanilla, soft musk, and grounding vetiver melt into the skin, leaving a sensual yet weightless trail. it lingers like an aura – felt before it is seen. Inspiring Spirit is not just a fragrance – it is a presence made visible. A reminder that your energy is your strength, and in that strength, happiness is power.

Why you’ll love it:

  • Bright and uplifting, without being overpowering
  • Softly warm with a clean, elegant finish
  • Designed to evoke confidence, light, and positive energy
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